Marketing News

L’Occitane Travel Retail’s Sol de Janeiro Takes Over Istanbul Airport for ‘Unleash Your Summer Self!’ Pop-Up

The tour includes in-store animations at 105 airports worldwide showcasing bestselling body care items.

Author Image

By: Lianna Albrizio

Associate Editor

L’Occitane Travel Retail has launched the Sol de Janeiro “Unleash Your Summer Self!” 360-degree animation at Unifree Duty Free store at Istanbul Airport. Brand ambassadors on roller skates greeted and guided shoppers at the activation. The immersive pop-up promotion, created in collaboration with Gebr Heinemann and Unifree Duty Free, is showcased in the Cobra space of the F6 departure hall and will run throughout August. The promotion forms part of a dynamic three-month-long global...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters